How To Use LinkedIn to Get a Job in 2022

There’s an old saying that goes something like, “A great website that is not promoted is like a billboard stored in your basement.” Having a LinkedIn profile is like owning a website. This quote reminds me of those LinkedIn members who rarely update their profiles. 

If you are a job seeker with a strong LinkedIn profile but you are missing out on various job opportunities, this piece is for you. Perhaps you have a firm profile, but you are invisible. A successful LinkedIn campaign is more than just a strong profile. It also includes engaging with your connections and network more often.

Anything less than that will surely fail you. The LinkedIn professional network gives both active job seekers and passive candidates a chance to show their capabilities internationally. Millions of jobs are posted on LinkedIn every day. It is a platform where competition is at its best. Besides, you can connect with past and present colleagues to grow your network and optimize your job chances. 

In this golden age, everyone has a LinkedIn profile. According to the Jobvite Recruiter Nation Survey, 90% of recruiters use LinkedIn as part of their candidate search. The executives from the world’s top-performing companies use LinkedIn to find top-performing employees. LinkedIn is a popular place to network and look for job opportunities.

The issue is how to optimize your LinkedIn profile for job search? Below are some tactical tips on how you can leverage LinkedIn to land you your dream job.

7 Tips of Using LinkedIn 

Having a LinkedIn profile is one thing, and using it for job search is another thing. If you are new to LinkedIn, the first step is to create a profile. Once you have done so, ensure your profile is active. The more active your profile appears to the system, the more chance of being seen. 

Here are a few tips to help you leverage your LinkedIn profile.

1. Create and Update a Strong LinkedIn Profile

Having a strong LinkedIn profile means you make a complete profile, showing employers value and your personality. LinkedIn members with a profile picture are 14 times more likely to get notices, while those who post skills are 13 times more likely to have more views than those who don’t.

There are more than 45,000 skills to choose from, and LinkedIn allows you to update up to 25 skills. Besides, you are free to select a profile photo. So, choose the essential skills first and a hi-res picture of yourself that is suitable for work. Avoid selfies or group photos. 

2. Build a Targeted LinkedIn Network

Having a strong LinkedIn profile network is an excellent step to connecting with more people. I once interviewed a client of mine who had a strong profile but could get the connections he wanted. Upon questioning him, I realized that he only 80 people she knew.

Is it that you are missing out by only linking to individuals whom you know? Here lies the key: connect with people you don’t know so that you may know them. If you don’t embrace the concept of connecting with target people, it is vital to give it a second thought. No matter how the economy is, having a great LinkedIn profile is a form of job security. Please don’t wait until it gets tough to nurture your network.

Having 50 to 80 connects who are professionals will increase your chances of getting in touch with people and companies. You can connect with former colleagues, industry peers, influencers, and your dream company.

3. Highlight Your Recent Experiences

Apart from headline and skills, the other thing that most employers often look at is your experiences. Anyone who comes across your profile is always interested in your experiences. After identifying your target network and connecting with them, your job experiences should always stand out.

For example, if you are applying for an HR job, ensure your recent experiences align with the HR job responsibilities. 

4. Engage with Your Connections on LinkedIn

You may do all the things above, but if you don’t engage your connections, then your LinkedIn campaign can be challenging. We’re all familiar with the adage that “Out of Sight, out of mind.” When it comes to engaging with your connections, your goal is to keep your network thriving.

Although it takes some work, it will surely help you immensely. Dedicate at least 20 minutes a day, five days a week to LinkedIn. You can engage with your connections through posting articles, offering advice, responding to posts, etc. Besides, consider your tone. Share and offer advice, opinion, or message without making anyone feel undervalued.

5. Get Recommendations and Endorsements for Work Skills

Getting recommendations is a great way to optimize your job search. Ask current or former colleagues to offer post testimonials to your profile page and add credibility to your skills. Also, you can better your skills by sprinkling keywords throughout your profile. 

A strong recommendation from those who have worked with you highlights your strength and shows employers that you are valued. You can actively reach out to your past managers and work colleagues for recommendations.

6. Check Whether a Company is Hiring

LinkedIn helps you keep track of the companies. By doing so, you can know whether a company is hiring or not. When you follow a company on LinkedIn, you get updates on new hires, promotions/changes, and job opportunities.

Take some time to follow companies you would love to work for, and you will surely get your dream job. You will start seeing the updates once you log in.

7. Use Advanced Search

LinkedIn’s Advanced Search is a great way to improve your visibility and search for your favorite companies. Use LinkedIn’s Advanced Search to find out who your connections are associated with and make a list. If they work in your dream company, feel free to ask them about the company culture. 

Be creative and have fun doing your research and engaging with these clients. Perhaps it may be a great move since they can recommend you for job vacancies.

8. Turn Your Profile into a Portfolio

Instead of just describing your skills and using keywords, upload examples of your work. If you have any projects you have been working on, upload them as well as testimonials. This will give recruiters a great visual display of your accomplishments. It is an excellent way of standing out from the crowd.

You can recreate or adapt a presentation you have given or created and post it into SlideShare. Turning your profile into a portfolio can help you land your dream job. 

Conclusion

The LinkedIn platform is a great tool to help you land your dream job. However, you can only optimize LinkedIn for a job search if you adopt the tips listed above. Take your time with your LinkedIn profile, and for sure, you will have a testimony to tell. 

If you don’t have a great LinkedIn profile or are looking for ways of optimizing LinkedIn profile for job search, contact CVGarage for more guidelines. We will not only help you make an appealing and eye-catching LinkedIn profile but also assist you optimize it for better job search.

https://www.linkedin.com/help/linkedin/answer/a511260/searching-for-jobs-on-linkedin?lang=en

One thought on “How To Use LinkedIn to Get a Job in 2022

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